Ensuring Startups Reach Their Financial Goals
In rock climbing, the crux is the toughest part of the climb, the critical point that stands between you and the summit. For startups, that crux is often financial – the challenge of managing growth, navigating cash flow, and securing the future. But you don't have to face it alone. You can partner with someone who's been there before.
With over 10 years of experience in high-growth sectors including healthcare, SaaS, and biotechnology, I've been where you are. I specialize in providing strategic financial leadership that steers startups through their toughest challenges. Whether that’s creating comprehensive financial plans, overseeing day-to-day operations, or guiding executive teams on crucial decisions like cash flow management and capital budgeting—my focus is empowering startups to scale successfully.
At Crux Point Consulting, I leverage my experience to offer actionable insights that go beyond just "defining goals." I help startups design and implement the financial systems and strategies needed to achieve and surpass your objectives.
You've already done the hard work of turning an idea into a business. Now, let's partner together to power your startup to new heights.
Contact Us
WHowland@CruxPointSolutions.com
(203) 520-7677
Areas of Practice
Financial Planning
Strategic financial planning is essential for any startup aiming for sustainable growth. I offer comprehensive services, including detailed budget creation, annual and long-term forecasting, and scenario modeling. Whether you're preparing for rapid expansion or navigating market uncertainties, I provide the financial clarity and strategic insights needed to plan effectively for the future.
Financial Reporting
Accurate and timely financial reporting is crucial for informed decision-making. My services include monthly, quarterly, and board-level reporting, along with in-depth variance analysis. I also offer custom analysis and reporting tailored to your specific needs, ensuring that you have the data-driven insights necessary to guide your business toward its goals.
Other Financial Services
Managing the operational details of a growing startup requires precise and reliable systems. I offer a range of services, including ERP system setup and administration, comprehensive cap table management (including 409a valuations), and stock option plan administration. From streamlining insurance renewals to setting up and managing expense reporting systems, I ensure that your financial operations run smoothly and efficiently, allowing you to focus on scaling your business.
Accounting
Keeping your financial operations organized is essential for business growth and compliance. I offer a suite of accounting services, including managing accounts receivable and payable, ensuring accurate and timely cash flow. From payroll setup and administration to state payroll and sales tax registration, I handle the details so you can focus on driving your business forward.
Operations
Optimizing your operations is crucial for scaling effectively. I provide support in setting up sales targets and commission structures, as well as configuring and maintaining CRM systems to streamline your sales process. Whether you need assistance with these tasks or have unique operational needs, I’m here to ensure your business runs smoothly and efficiently.
“Long-range planning does not deal with future decisions, but with the future of present decisions..”
– Peter Drucker
Want to talk?